privacy policy

last updated: March 18, 2026

1. who we are

f5 inteligência online LTDA ("f5 inteligência", "we", "our") is a Brazil-based company that provides strategic diagnosis, design, websites, paid acquisition, and software-related services for local businesses and SMEs.

For the purposes of the personal data processing described on this page, f5 inteligência online LTDA acts as the data controller.

• Corporate name: f5 inteligência online LTDA
• Tax ID: 65.281.647/0001-84
• Address: Av. Brg. Faria Lima, 1572, Room 1022, Jardim Paulistano, São Paulo - SP, 01451-917, Brazil
• Privacy contact: contato@f5inteligencia.com.br
• WhatsApp: +55 11 99256 3571

2. scope of this policy

This Privacy Policy applies to the f5 inteligência website, its contact forms, and communications directly related to service inquiries and project evaluation.

Our main regulatory reference is Brazil's General Data Protection Law (LGPD — Law No. 13,709/2018). When required by the circumstances of a specific relationship, we may provide additional information for individuals located in the EEA or the UK, as described below.

3. what data we collect

Depending on how you interact with the website, we may collect the following categories of personal data:

3.1 data you provide directly

• Full name
• Company name
• Email address
• Phone or WhatsApp number
• Current website URL, if provided
• Project type or service of interest
• Team size / number of collaborators
• Indicative budget range
• Preferred delivery window
• Project description and business context
• Visual references, if provided

3.2 context and qualification data

• Country and country code
• Currency code and currency symbol
• Locale and timezone indicators used to contextualize the inquiry

3.3 technical, consent, and security-related data

• IP address and basic browser/device information
• Pages visited, interaction events, and navigation timing, when analytics is enabled by consent
• Cookie and local storage preferences related to consent
• Security and anti-spam verification data, including Cloudflare Turnstile validation

4. why we use your data

We use personal data only to the extent necessary to run our website and evaluate service inquiries in a professional and secure way. This includes:

• Replying to your contact request and continuing the conversation
• Understanding the business context of the inquiry
• Preparing proposals, diagnoses, or service recommendations tailored to the request
• Operating, securing, and improving the website
• Measuring website performance and visitor behavior when analytics is enabled by consent
• Complying with legal, regulatory, tax, or evidentiary obligations

5. legal bases for processing

Depending on the interaction, we rely on one or more of the following legal bases:

• Consent — for optional analytics technologies and any processing that depends on your prior agreement
• Pre-contractual steps — when you contact us to evaluate a possible project or commercial relationship
• Legitimate interests — for website security, fraud prevention, operational continuity, and internal improvement of our services, provided that these interests do not override your rights and freedoms
• Legal obligation — when we must retain or disclose information to comply with applicable law or lawful requests

6. cookies and similar technologies

Our website uses cookies, local storage, and similar technologies in a limited and structured manner:

• Strictly necessary technologies — used for essential website behavior, such as remembering consent choices and supporting security and anti-spam controls
• Analytics technologies — used only after consent, to understand how users interact with the website and to improve navigation and performance over time

You can manage cookies through your browser settings. If you reject or disable some optional technologies, the website will remain accessible, but certain measurement features will not run.

7. third-party processors and service providers

We do not sell your personal data. We may share personal data with service providers acting on our behalf and only to the extent necessary for the purposes described in this policy. These may include:

• Email and form delivery providers — such as EmailJS, used to route form submissions and notifications
• Security and anti-spam providers — such as Cloudflare Turnstile, used to validate form submissions and reduce abuse
• Tag management and analytics providers — such as Google Tag Manager and Google Analytics, when enabled by consent
• Hosting, infrastructure, or technical support providers — when necessary to keep the website available and secure

We may also disclose data when required by law, regulation, or a valid order issued by a competent authority.

8. international data transfers

Some of the providers we use may process data outside your country of residence. When this happens, we seek to rely on appropriate contractual, organizational, and technical safeguards compatible with the nature of the processing and the applicable legal context.

9. data retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including:

• The time needed to assess and respond to service inquiries
• The period required to preserve records relevant to business continuity, fraud prevention, or dispute support
• Any longer retention period required by legal, tax, accounting, or evidentiary obligations

When retention is no longer necessary, we seek to delete, anonymize, or securely limit access to the data, as appropriate.

10. data security

We adopt technical and organizational measures designed to reduce the risk of unauthorized access, misuse, alteration, loss, or unlawful destruction of personal data. Access to personal data is limited to persons and providers who need it for legitimate operational purposes.

No system can be guaranteed to be absolutely secure. For that reason, our commitment is to act with proportional security measures, continuous review, and responsible response if a relevant incident occurs.

11. rights for individuals in Brazil (LGPD)

If Brazilian law applies to your request, you may have rights that include:

• Confirmation of the existence of processing
• Access to your personal data
• Correction of incomplete, inaccurate, or outdated data
• Anonymization, blocking, or deletion of unnecessary or excessive data, where applicable
• Portability, where legally applicable
• Information about data sharing
• Revocation of consent, when processing is based on consent

Some requests may depend on identity verification and may be limited where retention or processing remains necessary under law or legitimate operational grounds.

12. additional information for individuals in the EEA and the UK

If you are located in the European Economic Area or the United Kingdom and the applicable circumstances bring your interaction with us within the scope of GDPR or UK GDPR, the following additional points may apply:

• We will identify the relevant legal basis for each processing activity, including consent, pre-contractual steps, legitimate interests, or legal obligation, as applicable
• You may have rights such as access, rectification, erasure, restriction, objection, and data portability, subject to legal limits
• You may also have the right to lodge a complaint with your local supervisory authority

This section is intended as an additional transparency layer for cross-border interactions. It does not mean that every provision of GDPR or UK GDPR automatically applies to every visit to this website.

13. children's data

Our services and website are not directed to children. We do not knowingly collect personal data from children through our contact flows. If you believe that a child has provided personal data to us inappropriately, please contact us so we can review the situation.

14. changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal obligations, or operational practices. When relevant changes are made, we will update the date shown at the top of this page.

15. how to contact us

For privacy-related questions, requests, or concerns, contact:

• Email: contato@f5inteligencia.com.br
• WhatsApp: +55 11 99256 3571
• Controller: f5 inteligência online LTDA
• Address: Av. Brg. Faria Lima, 1572, Room 1022, Jardim Paulistano, São Paulo - SP, 01451-917, Brazil